Resources & References:
Messaging Best Practices

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Anat Shenker-Osorio

ASO Communications

Words to Win By - Don't Take the Temperature, Change It.

We uncover where people are capable of going & how to use our words, images & stories to move them.
If your words don’t spread, they don’t work. This requires constant repetition. Our messages must persuade the middle & energize the base.

Words to Win By PodcastMessaging Guides
Messaging Best Practices

Antonia Scatton

Reframing America

Hacking the public debate with cognitive science.

Reframing America is about questioning the assumptions in our public debate that restrict our thinking, and proposing new and better ways of talking about what’s happening in our country and in our lives.

What Democrats BelieveBlueprint for a Better Party
Messaging Best Practices

George Lakoff

Frame Lab

We deconstruct propaganda to help you defend democracy

We our readers understand how political language works, and to illuminate the key frames in our political discourse – ideological structures that are often hiding in plain sight. We also analyze and deconstruct propaganda tactics.

PodcastBluesky
Messaging Best Practices

Heather McGhee

Attorney, Author

Heather is the chair of the board of Color of Change, the country’s largest online racial justice organization, and volunteers for numerous other boards in the fields of philanthropy and social justice.

Book: The Sum of UsPodcastThe Color of Change
Messaging Best Practices

Ian Haney Lopez

the use of racism in electoral politics

Race-class explains how powerful elites stoke division, especially but not only around race.

And it offers a clear path forward: by rejecting division and coming together across racial lines we can take another big step toward racial justice and economic fairness, for all.

Race Class VideosBooksBill Moyers interview
Messaging Best Practices

Institute for Civility

Reclaiming Civility

Claiming and caring for one’s identity, needs, and beliefs without degrading someone else’s in the process.”

Since 1997, the Institute for Civility has been working to promote civility—in government, workplaces, schools, and anywhere people gather to live, learn, work, and play.

Reading ListStudent Legislative SeminarsSubscribe
Bi-Partisan Efforts